When you set out to build links for SEO purposes, you need to consider the fact that all major search engines use very finely-tuned metrics to determine whether or not a site is attempting to “cheat the system” by manipulating the spidering and search results. If you want to avoid being detected and flagged as suspicious by the search engine bots, you need to create a NATURAL LINK PROFILE, which sadly, is something that many SEO businesses overlook.

The realistic truth about link building is that most SEO companies use arbitrary and unreliable “guesses” when it comes to figuring out the proper metrics needed. While only a limited amount of Google employees know the truth about how the search engines metrics and algorithms detect fishy linking, you can usually play it safe and reduce your risk as long as you rationally look at the methods you are using.

You Need To Deep-Link

While smaller sites don’t really need to follow this, any site with a decent amount of pages should practice deep-linking. If you have hundreds or thousands of quality links pointing to the same homepage, it doesn’t sound natural. Instead, you must link to individual pages within your site as well.

Take Your Time While Link Building

We all get the urge every once in a while to simply go out and purchase 10,000 backlinks from outsourced companies, but you need to be careful. If too many backlinks are created in a very short amount of time, search engine metrics will likely recognize the sudden influx and depending on where the links are hosted, where they point, and what they keywords are, you may be penalized. Take your time when building backlinks, and it will pay off quite well. Be steady and consistent while building links.

Keep Rotating The Anchor Text

Using the same anchor text in every backlink created makes the task much easier to pull off, especially when you are creating links on a large scale, but doing so may have consequences. The main focus when it comes to building backlinks is trying to make the links look natural, like people are linking to you because they like you. When you use the same exact anchor text for a large amount of links, the search engines will pick up on it and quickly realize that something is fishy. Keep rotating the anchor text and your links will do a lot more for you.

Get Links From Low PR Sites As Well

PR5-8 pages are always solid places to get links from, but don’t discredit PR0-PR2 sites/pages either. When links are built naturally (aka without your assistance), there will be quite a large number of very low PR pages that push your links. If you head out and build backlinks on mostly PR5+ sites, it will look fishy, because it isn’t “normal”. Make sure you vary the PR when it comes to back linking.

Switch Up Platforms

A common mistake made by people that are on a mission to build backlinks, is to build a large amount of links, on a small amount of platforms. If you have a huge chunk of your backlinks coming from WordPress sites, for instance, SE metrics will take notice. The reason for this is that there are also way too many spammed backlinks in platforms like this, and one of the best ways for search engines to limit the effectiveness of these links, is to discount links if they are “only” coming from the same platform. Be sure to get links from all types of sites and platforms, because the better you diversify your linking, the better your results will be.

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